Hello
Everyone, This is Suvendu Mohapatra here currently has no job and wish ro be an
Entrepreneur working in Automobile garage equipments,Automobile detailing,
Mutual fund,Term insurance and Health Insurance I products. My plan is to
expand my business digitally so that I can compete in PAN-India. After
admission in the IDM course of Laxman
Rekha Batch from our Mentor Mr. Deepak Kanakaraju of Digital Marketing, I found
the right path of service to mankind of my
success.
After successful completion
of my 1st Assignment
of Digital Marketing, I am here with my Second blog on “The Customer Avatar”
which I learnt in my 2nd Class
of Internship program from our Mentor Digital Deepak Sir.
Buyer persona. Marketing
persona. Customer avatar. Target market.My Authencity
These are the phrases that are used interchangeably to describe
the fictional, generalized representations of the buyer persona most
likely to purchase from you.
It is critically important to the success of your marketing,
sales, product development, and delivery of services that you have a deep
understanding of who your customer avatar is. What is a customer avatar? You've
likely heard the phrase, "You can't hit a target you haven't set."
This applies perfectly to the importance of having a clearly defined customer avatar,
which will help you:
How to create my customer avatar
So, having a clearly defined avatar is
important; the question is, "How do I create one?" Good news: it's
not difficult if you ask the right questions in this Digital universe.
So I've created a complete client avatar
template to help out. This template makes it easy to compile all of
your information, knowledge, experience, and research into one beautiful and presentable format.
Download your customer avatar template now and
begin the journey of successful marketing, sales, product development, and
delivery of services that will knock the socks off your perfect
customers.
Now, you could download the template I have
created and begin filling it out right away, but the most effective client
avatars are created with information
based on market research as well as information that i gather from your current
customer base.
I would suggest you take the time needed to
gather the most accurate information possible to develop your business avatar.
Here are a few ways:
- Use
surveys to capture feedback from your existing customers
- Ask Your Target Market is a great solution for
surveying a larger audience base
- Interviews
capture valuable information, and allow me to dive deeper into the answers
that are given by asking "why?" This lets
you uncover the behaviors that drive them.
Multiple
avatars
By now you might be
thinking, "What if I have more than one avatar?" Having multiple
avatars is perfectly fine. In fact, most businesses will have more than one
ideal customer, especially if they offer more than one product or service. The
best way to define your customer avatars is to tackle them one at a time. I
would suggest that you start with the market that brings the most profit to
your business (good idea, right?). Through this process, you may even find
yourself realizing that your business is too broad and that you tighten up your
product or service offering in order to really develop your niche and position
yourself to deliver your best to that market.
Takeaways
At the most basic level, developing a my
customer avatar will help me become more effective in my messaging and cut
through the noise in today's marketing landscape. Using it in combination
with a solid
lifecycle marketing strategy is a surefire way to explode my business
growth and customer service.
Create a negative avatar first to
gain clarity about who you don't want to serve as a customer and who isn't a good fit.
- Give
my customer avatar as client risk profiling, face, and a personal story to
bring him or her to life. Be as specific as possible—the more details i
have, the more me and my perfect customer will connect.
- Tackle
one customer avatar at a time.
- Create
your avatar based on market research and customer feedback rather than
your own opinion and perception.
What is an Ideal Customer Avatar & How to create customer
Avatar?
·
Demographic traits: List out your
avatar's demographic traits (e.g., age, sex, education level, income
level, marital status, occupation, religion, and average family size). This
area is typically easy to define.
·
Psychographic traits:
These are a little more complicated and require a deeper understanding of my
client avatar. They're based on values, attitudes, interests, and
lifestyle. Examples include: wanting a healthy lifestyle, valuing time with
family, using google forms.Well, it is creating an
IDEAL CUSTOMER AVATAR!!!
·
To build a my successful Client Avatar used this Survey method by placing some question in
Questionnaire. To develop market research.
·
Find the link to my survey.
·
https://docs.google.com/forms/d/e/1FAIpQLSdoAYBZBP2FYcNg3VgNiK1mQDNVlpSg_OObrSHSrULDwjVyxQ/viewform?usp=sf_link
·
Once i have data i need to analyse it and build my complete
customer Avatar.
·
Here are few samples of the data I collected from 4 responses.
·
This is the simple data I collected to build my Customer Avatar.
Hello
Everyone, This is Suvendu Mohapatra here currently has no job and wish ro be an
Entrepreneur working in Automobile garage equipments,Automobile detailing,
Mutual fund,Term insurance and Health Insurance I products. My plan is to
expand my business digitally so that I can compete in PAN-India. After
admission in the IDM course of Laxman
Rekha Batch from our Mentor Mr. Deepak Kanakaraju of Digital Marketing, I found
the right path of service to mankind of my
success.
After successful completion
of my 1st Assignment
of Digital Marketing, I am here with my Second blog on “The Customer Avatar”
which I learnt in my 2nd Class
of Internship program from our Mentor Digital Deepak Sir.
Buyer persona. Marketing
persona. Customer avatar. Target market.My Authencity
These are the phrases that are used interchangeably to describe
the fictional, generalized representations of the buyer persona most
likely to purchase from you.
It is critically important to the success of your marketing,
sales, product development, and delivery of services that you have a deep
understanding of who your customer avatar is. What is a customer avatar? You've
likely heard the phrase, "You can't hit a target you haven't set."
This applies perfectly to the importance of having a clearly defined customer avatar,
which will help you:
How to create my customer avatar
So, having a clearly defined avatar is
important; the question is, "How do I create one?" Good news: it's
not difficult if you ask the right questions in this Digital universe.
So I've created a complete client avatar
template to help out. This template makes it easy to compile all of
your information, knowledge, experience, and research into one beautiful and presentable format.
Download your customer avatar template now and
begin the journey of successful marketing, sales, product development, and
delivery of services that will knock the socks off your perfect
customers.
Now, you could download the template I have
created and begin filling it out right away, but the most effective client
avatars are created with information
based on market research as well as information that i gather from your current
customer base.
I would suggest you take the time needed to
gather the most accurate information possible to develop your business avatar.
Here are a few ways:
- Use
surveys to capture feedback from your existing customers
- Ask Your Target Market is a great solution for
surveying a larger audience base
- Interviews
capture valuable information, and allow me to dive deeper into the answers
that are given by asking "why?" This lets
you uncover the behaviors that drive them.
Multiple
avatars
By now you might be
thinking, "What if I have more than one avatar?" Having multiple
avatars is perfectly fine. In fact, most businesses will have more than one
ideal customer, especially if they offer more than one product or service. The
best way to define your customer avatars is to tackle them one at a time. I
would suggest that you start with the market that brings the most profit to
your business (good idea, right?). Through this process, you may even find
yourself realizing that your business is too broad and that you tighten up your
product or service offering in order to really develop your niche and position
yourself to deliver your best to that market.
Takeaways
At the most basic level, developing a my
customer avatar will help me become more effective in my messaging and cut
through the noise in today's marketing landscape. Using it in combination
with a solid
lifecycle marketing strategy is a surefire way to explode my business
growth and customer service.
Create a negative avatar first to
gain clarity about who you don't want to serve as a customer and who isn't a good fit.
- Give
my customer avatar as client risk profiling, face, and a personal story to
bring him or her to life. Be as specific as possible—the more details i
have, the more me and my perfect customer will connect.
- Tackle
one customer avatar at a time.
- Create
your avatar based on market research and customer feedback rather than
your own opinion and perception.
What is an Ideal Customer Avatar & How to create customer
Avatar?
·
Demographic traits: List out your
avatar's demographic traits (e.g., age, sex, education level, income
level, marital status, occupation, religion, and average family size). This
area is typically easy to define.
·
Psychographic traits:
These are a little more complicated and require a deeper understanding of my
client avatar. They're based on values, attitudes, interests, and
lifestyle. Examples include: wanting a healthy lifestyle, valuing time with
family, using google forms.Well, it is creating an
IDEAL CUSTOMER AVATAR!!!
·
To build a my successful Client Avatar used this Survey method by placing some question in
Questionnaire. To develop market research.
·
Find the link to my survey.
·
https://docs.google.com/forms/d/e/1FAIpQLSdoAYBZBP2FYcNg3VgNiK1mQDNVlpSg_OObrSHSrULDwjVyxQ/viewform?usp=sf_link
·
Once i have data i need to analyse it and build my complete
customer Avatar.
·
Here are few samples of the data I collected from 4 responses.
·
This is the simple data I collected to build my Customer Avatar.
